24 June 2008

The gift of nothing

'Congratulations! You have received the gift of nothing. Absolutely nothing. This is the ultimate in minimalism. Less is more, more or less.
Nothing is precious. Nothing is simple. Nothing is sacred.
Open the pack and be enthralled when nothing happens.
Allow nothing to flow through your mind and calm your soul. Savour the moment. Soon you'll discover that nothing really is so much better than something.

The gift of nothing is yours to discover...'

Now that's good copywriting and great marketing! You wrap nothing in a 17 x 9 x 7 cm pack and then sell it for £3.49 plus shipping. Available at www.iwantoneofthose.com/nothing/index.html.



This is not the only great idea of its kind. A New York student sells New York garbage for no less than $50. Of course, garbage is packed in very stylish transparent plastic cubes, carefully 'arranged', signed, numbered and dated, making them perfect for anyone who wants their own piece of the NYC landscape. Just get one now before they clean up this city'.



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